Experiments in Telephone~Personal Visit Surveys

Proceedings of the American Statistical Association, Section on Survey Research Methods, 1978.

Analytic FocusExperiments in Telephone-Personal Visit Surveys

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Traditionally, personal visit interviewing has been the method preferred by the Census Bureau for conducting demographic sample surveys.  The consensus of opinion has been that, in a face-to-face situation, the interviewer can more easily establish his identity and the legitimacy of the survey, allay respondent suspicions, and avoid refusals and terminations in midinterview, thus producing higher response rates.  Further, the general belief is that personal visit interviewing results in better quality data because problems in communication are reduced when the interviewer can use visual cues to help the respondent with difficult portions of the interview.

-Bushery, John R., Cowan, Charles D., and Murphy, Linda R.

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