Your institution brings much more to the community than most people realize! It is a wonderful cultural icon, bringing joy and knowledge to all who come to visit. But your institution also has an economic impact on the community by bringing a stream of income for the community. You provide jobs, you buy goods and services, and you attract visitors. And your visitors buy meals, purchase gas, shop, and genially pollinate the community with their spending.
This can all add up to a huge economic impact. Your sponsors and patrons appreciate the cultural value of their expenditures. As business people, donors and government officials will also appreciate the economic value of their contributions. This is especially true when it is time to make the hard decisions about what to support and where to cut back. Analytic Focus can show you how to make the case for your sponsors – why it is vitally important that your funding continue and even expand in times of economic uncertainty. We invite you to consider how you can provide better and more compelling information to your donors and sponsors by measuring the economic impact on the community.
Could you imagine showing your sponsors the economic impact of their donations? For one client, we were able to show that for each dollar spent at their establishment, nine more dollars were spent in the local community. Our Economic Impact Research can show the dollar for dollar significance of every donation.
