American Marketing Association
Mall Intercepts and Clinical Trials: The Philosophy of Inference From Different Types of Research Designs is an article by Dr. Charles Cowan that was published in the March 1989 edition. A copy of this article may be obtained from the American Marketing Association or by contacting Dr. Cowan at firstname.lastname@example.org.
A manufacturer of liquid energy drinks filed suit against another manufacturer of liquid energy drinks, claiming that the shape and type on the bottles of the defendant caused confusion among potential purchasers.
A case involving claims of lost sales, due to the deceptive reporting of prices and bait-and-switch.