American Marketing Association
Mall Intercepts and Clinical Trials: The Philosophy of Inference From Different Types of Research Designs
Mall Intercepts and Clinical Trials: The Philosophy of Inference From Different Types of Research Designs is an article by Dr. Charles Cowan that was published in the March 1989 edition. A copy of this article may be obtained from the American Marketing Association or by contacting Dr. Cowan at c.cowan@analyticfocus.com.